Monday, May 3, 2010

More about Pay Per Lead Advertising

According to http://www.marketingterms.com/dictionary/pay_per_lead/ In a pay per lead agreement, the advertiser only pays for leads generated at their destination site. No payment is made for visitors who don't sign up.

A lead is generally a signup involving contact information and perhaps some demographic information; it is typically a non-cash conversion event. A lead may consist of as little as an email address, or it may involve a detailed form covering multiple pages.

Has pay per lead advertising worked for you? Interested to hear your feedback.

Thursday, March 25, 2010

Payperlead.com.au

Payperlead.com.au is currently under development. We expect the launch date for the site to be mid 2010.

The concept behind payperlead.com.au is to provide sales leads for SME's through a variety of online channels.

What makes us different? We only charge you when we actually generate a valid lead for your business, we do not charge you by the click or the page impression. This removes the risk that you will exhaust campaign budgets and not have a lead or a sale to show for it.